Animation + Social Media
Creative Lead: Maddison Rutter-Malley
The Department of Social Services
When the Australian Government Department of Social Services (Carer Gateway) approached us, the brief was straight-forward enough — to communicate to a diverse audience of existing and potential Carers who Carer Gateway are, and how they can offer support. This was achieved through a series of 10 videos, 20 in total for web and social aspect ratios. Our challenge was to deliver the final 20 videos, with voice over and sound design, within a 2-week turnaround. As a solution, we blended already existing stills with bespoke motion graphics for the 4 character-based videos. The graphic utilised was an appropriation of their ‘worm’- part of their brand assets. The 6 service-based videos were simple, vibrant, animations with a focus on universally inclusive character artwork and iconography. Each 16:9 video was developed to account for a 1:1 ratio.